Green Cotton

Photosource: Denimology

Famous singer Alanis Morissette and actor Woody Harrelson are the founders of this new denim brand that uses 50% of recycled denim.

Reco is currently the only denim company that is making the attempt to reclaim and recycle materials to make a more eco friendly fashion jeans. Denim is unfortunately is one of the most environmentally-intensive clothing items out there. Not only is the cotton used notorious for its exorbitant use of water and pesticides but the washing, dying and finishing are equally as detrimental. Reco is an attempt to mitigate the impact for one of fashion’s timeless staples. And Morisette and Harrelson just might be the right pair to bring successful to this endeavor.

On recojeans.com, learn how Reco jeans are made and why the jeans cannot be made of 100% recycled material, “we need to have fresh cotton regardless, to make it durable”. Reco is also the only company using solely denim product and being certified as an innovative new recycled fabric.

But the originality doesn’t stop here. Reco is auctioning off 300 limited edition Reco jeans boxed sets in a “dutch auction” to determine the prices of these very hot, eco jeans . The boxed sets include a reco i-pod case. Be one of the first bidders for these trend-setting pieces.