Green Cotton

Welcome!

Green Cotton is returning after a summer-long hiatus. We have missed reporting on the eco-apparel industry and sharing our ideas and insights with you. We hope you will welcome us back to the blogging world and check back regularly for all-new content. As always, we will be reporting on the latest initiatives when it comes to all things green, taking a particular interest in eco-friendly, organic and sustainable fabrics and products. Over the next few weeks, we will also take a look back at some of our past posts (we’ve covered everything from cotton, tencel, bamboo, hemp, soy and jute to Fashion Week runway reports) as we look ahead to the exciting future of eco-fashion.

As you well may know, the world of eco-fashion has come a long way since Green Cotton started up three years ago. Now, eco-items are becoming much more commonplace. The phrase “green fashion” is no longer used as an oxymoron. Big box stores carry “organic” clothing lines (or so they say; we’ve expressed our doubts over this occurrence before, on account of the actual cost of authentic, certified organic fabrics– see our examination of Loomstate for Target). More and more independent designers are opting to use organic or recycled fabrics (Kelly Lane, whose on-trend pieces sell at Jute & Jackfruit, is one favorite example). Mainstream fashion magazines are featuring more “eco” items (see People Style Watch’s monthly “Easy Eco” column). And you no longer have to search far and wide for the perfect pair of eco-friendly and/or organic, recycled, vegan and, yes, trendy pair of shoes– one glimpse of eco-chic brands Mohop and NeuAura, and you will never again think that “green” footwear equals “crunchy,” “hippie” or “Woodstock” (unless, you know, that’s what you’re going for).

Here at Green Cotton, we’re thrilled to note all of the major advances in this growing industry and any positive changes taking place in mainstream fashion. As we transition from summer to fall, expect to see some major fashion coverage (especially with Fashion Week coming up!). As we’ve done in the past, we will be reporting on emerging trends with an “eco eye,” presenting you with earth-conscious alternatives to what you see on the runway and on clothing racks. We love to showcase green products and companies that are doing wonderful work, giving back to the planet and its people.

That said, Green Cotton plans to attend this weekend’s GreenFest in Boston. We hope to see you there!

Check back soon for new articles. We’ll be “greening” over some big fall trends and also highlighting a different fabric each week, discussing what makes it eco (or not). You can also keep up with the goings on at Jute & Jackfruit at the JJF Blog and follow us on Twitter!

Thanks for stopping by!

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