Green Cotton

Created in 2005, Pants to Poverty emerged as a result of the Make Poverty History phenomenon. Its mission is to make fair-trade and pesticide free cotton underwear, at half the price of competitors, while working with over 7,000 cotton farmers.

For 4 years now, Pants to poverty (P-to-P) has gained momentum. P-to-P developed a ethical and  transparent supply chain and a new type of underwear brand, while establishing a network of 70 independent shops and over 10,000 people in 16 countries around the world. Pants to Poverty has also recruited some of the world’s leading legal, branding and development organizations as its partners and achieved wide-reaching media coverage in National Newspapers, TV, Magazines, local papers and radio stations.

The underwear is made in India, using fair-trade certified and pesticide free cotton. However it’s not just the farms that are certified, but also the entire manufacturing process.

The supplier in India is called Pratibha Syntex in Indore, Madhya Pradesh, and apparently Patribha maintains close control over every process of the production of the pants. They work exceptionally closely with the farmers to ensure that we meet our objectives as having the most ethical, and transparent, supply chain possible.

Where does the cotton come from? The cotton from Pants to Poverty comes from the world’s first farmer owned marketing company for fair-trade and organic cotton, Zameen Organic. Based in Hyderabad in India, Zameen will soon be majority owned by the 6,700 of India’s poorest farmers, most of whom are in the Vidarbha region– an area where on average 26 farmers commit suicide every day due to unfair trade.

Zameen means that in exchange for their hard work on their own land, the farmers get:
-    A guaranteed fair, market price for their cotton.
-    Fair-trade and organic premiums
-    Organizational and agricultural support to establish their own co-operatives, bank accounts and maximize the impact of their organic farming.
-    A clean, chemical free environment to live in
In addition to this, Pants to Poverty is now donating an extra 50p per pair to fund the establishment of the world’s first source of child labour free seeds.

FAIR WAGES:
All skilled workers are paid considerably more than the minimum wage for the region in India to ensure that everyone has a good living wage.
SOCIAL RESPONSIBILITY:
Going beyond regular expectations is part of Pratibha and Pants to Poverty’s committment to suppliers. Below, they outline just a few of the initiatives they are working on.
WOMEN’s EMPOWERMENT:
Women’s empowerment is core to the Pratibha approach with many management positions filled by women and dynamic new programs for women empowerment at all levels of the organization.

EXTENSIVE TRAINING PROGRAM:
As a high level of skill is required for textile manufacturing, training is an essential part of the work conducted by Pratibha’s Human Resources department. The importance of effective training is further bolstered by the massive recruitment that is ongoing at the plant to meet the elevated level of capacity with the five new spinning mills. Training focuses on both work and personal areas including:
-    Technical training to include Spinning, Knitting, Stitching etc..
-    Workers rights training: in relation to working hours, minimum wage, child labor in compliance with ISO 9001.

OTHER STAFF INITIATIVES:
-    A dedicated staff hospital
-    Subsidized food
-    Free accommodation
-    Free transport
-    Blood donation camp

ENVIRONMENTAL PROTECTION AND PROMOTION:
The textile industry is renowned for being one of the worst polluting industries and so Pratibha, in order to leave a positive impact on the planet, invests heavily in effective waste management:
-    95% of water is recycled within the plant
-    All waste is controlled within the plant
-    100 trees are planted per quarter (25,000 to date)
-    Participate in global campaigning events such as Earth Hour
-    First textile company in India to register for EARTH HOUR
-    Pratibha is using 3 way strategy of “REDUCE – REUSE-RECYCLE” for increasing sustainability throughout the chains

Check out and shop on Pants to Poverty website for more information.

Photos source: Pants to Poverty

By: Julie Finkel

Photosource: Swicofil.com

Eco-friendly clothing and organic cotton are all “the buzz” these days, but what is it exactly that can we can expect from a product labeled with “organic cotton” and how do we know we are not being green-washed?

With more and more companies jumping on the organic bandwagon such as Target, Wal-Mart, and Nike, Bed Bath and Beyond and many others, it seems increasingly important for all of us to get on the same page about what we mean by “organic” and enlighten ourselves as consumers as well as producers.

Despite this obvious need for clear requirements and labeling, there is a surprising amount of confusion within industry producers about organic textile labeling and certification. The answer to this confusion that I hear over and over again is: certification. And yet, organic textile certification has been around in various forms for decades across the globe. The problem however has been lack of consistency and collective agreement on standards. Germany had one set, Japan another, USA yet another and so on. However with the textile industry being extremely global in nature, it quickly became apparent that separate standards was a problem.

We here at Green Cotton agree that globally accepted certification is very important in terms of differentiating products from one another, but also because it can be used as vehicle for increasing producer accountability and consumer awareness. After doing some research, we happily discovered that a global standard does exist:  the Global Organic Textile Standard (GOTS) and so would like to share the good news and spread the word.

First launched in late 2006, GOTS certification standards are the product of an International Working Group on Global Organic Textile Standards (GOTS) http://www.global-standard.org/ This group began in 2002 with the common purpose of establishing global standards for textile certification that could then be implemented (and enforced) internationally.

The main bodies represented in the working group include:

• Organic Trade Association (OTA) from the USA
• Japan Organic Cotton Association
• Soil Association (SA) of England from England
  International Association of Natural Textile Industry (IVN), Germany

In 2006, the 4 organizations came to agreement on the global standards and released version one of the GOTS. In 2008, an international working group meeting then agreed upon a licensing system and logo (although as far as I know this logo has not yet been officially released). In May 2008, Version 2 of the GOTS was released. The GOTS is now accepted the leading set of criteria in the field of organic textile processing. With their licensing requirements and logo now complete, I would expect to see this new label on apparel in the next year or so. The logo I believe will help consumers readily identify genuinely certified garments/apparel/textiles much more easily and efficiently (hooray GOTS!).

Certification Process

Important to understand is that the GOTS International Working Group (IWG) is NOT a certifying body. They set the standards, then certification is left to approved certifying bodies. Currently there are a handful of accredited organizations/companies that are approved by IWG. Names and contact details off all approved certifiers are listed on the GOTS website . Besides the technical requirements, a certifier must be approved by the IWG for GOTS certification, must agree to cease using their own standards and must fully adopt the GOTS. As a result, the certifiers Control Union Certifications (formerly Skal International), EcoCert, ETKO and ICEA have dropped their own established standards and introduced to their clients the GOTS certification scheme.

CERTIFICATION STANDARDS

Aim

According to GOTS IWG, the aim of the standards in broad terms is to: Define requirements to ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling in order to provide a credible assurance to the end consumer.

Scope and Structure

GOTS covers the production, processing, manufacturing, packaging, labeling, exportation, importation and distribution of all natural fibers. The final products may include, but are not limited to fiber products, yarns, fabrics and clothes. The standards focus on compulsory criteria only.

LABELING

Labeling is important because there are many different stages in textile production (from crop growing to spinning, dying, washing, finishing) and there are many products on the market that only contain a certain percentage of organic cotton. So how are all these different cases handled? Well, here is a quick overview of the GOTS labeling criteria:

Final products that are produced and manufactured in compliance with all compulsory criteria of GOTS are to be labeled “Global Organic Textile Standard”. Further the standards provide for a subdivision into two label-grades.

I. “Organic” or  “Organic ‑ In Conversion”

95% or more of the fibers must be of certified organic (or in conversion) origin. The remaining balance up to 5% may be made of non-organic fibers including defined regenerated and synthetic fibers. Blending (= mixing the same fiber in organic and conventional quality in one product) is not permitted.

II. “Made with X % Organic Materials ” OR “Made with X % Organic ‑ In Conversion Materials”

70% – 95% or more of the fibers must be of certified organic (or in conversion) origin. The remaining balance up to 30% may be made of non-organic fibers. Regenerated and synthetic fibers are limited to 10% (resp. 25% for socks, leggings and sportswear). Again blending is not permitted.

Stay tuned for our next post in this series for a closer look at the actual standards and how they include fair labor components as well. Let us know what you think about this and your questions regarding organic certification.

Recently, I had the honor and pleasure of interviewing Marci Zaroff, founder of Under the Canopy, a leading lifestyle brand of organic and sustainable apparel and home products, for Green Cotton. As a co-author of the GOTS (Global Organic Textile Standards) and pioneer in the organic and wellness space for more than 2 decades, Marci has the knowledge, leadership and experience in the organic and sustainable textile field that Green Cotton admires deeply. Recently, Marci was also nominated as one of the top 15 eco-fashionistas in America.

Green Cotton’s interview with Marci focuses on aspects of organic textile and fair trade certifications in America as well as provides a broad look at her company and leadership in the field.

Marci began her career in the organic, natural food and beauty products field, where she owned a school in New York now called the Institute for Integrative Nutrition. She was also the co-founder of an innovative spa, organic café, and a magazine. At some point, Marci saw the interconnection between food and fiber as the missing link in this whole wellness equation. At that time she began to transition from food and beauty into fiber, because, as she states, “I wanted to use fiber as a vehicle to ultimately tell the same story as food and beauty products”. That is, she saw that the transformation and consciousness around making a difference was not just what you put in your body but also what you put on your body.

Why Organic Textiles?
Marci: “When you pull the curtain back on the textile industry, the amount of toxins far out way what you see in the food industry. It’s unreal”. As a result, Marci set out to help to transform the textile industry. “I wanted to start the process of people thinking about what they’re buying in terms of the two basic necessities in life: food and clothing. I wanted people to think about what they’re buying as not just what they’re eating, but also what they’re wearing,” she added.

Marci continues that some of the leading illnesses out there today are allergies and skin conditions, and yet, “people haven’t necessarily made that connection between what they’re putting on their body and what’s in the air to their health. However, it’s very clear that there’s a strong relationship there.” Cotton for example, is the most heavily sprayed industry in the world, and so logically cotton was the fiber she and others started with.

Shana (S): What has been your experience in the organic textile market?

Marci (M): “Under the Canopy and myself have been pioneers in building the [organic textile] market. In fact, I coined and trademarked the term “Eco-fashion” in 1997. I then also went on to develop the business plan for Whole Foods Market to move into this category, which we launched it in 2005. Since then, I have helped integrate organic textiles into companies from Speigel’s and Macy’s to Target, Bed, Bath and Beyond, Origins and Crate and Barrel as well as a big array of retailers.” Marci has been a pioneer in this field, at a time when there was a lot of resistance to moving into organics.

S: GOTS (Global Organic Textile Standards) is the gold standard for organic textile certifications. Do you see GOTS being mainstreamed in the US? Will there be a logo at some point (like we have for food and beverage products in the US)?
Marci: There is a logo, it came out in July. It hasn’t been used on any product yet, but I would say you’re going to start seeing it on product by the end of this year, maybe the beginning of 2010. It is a global standard and that’s the beauty of it. It was collaboration between four countries. [These countries] came to together because there was a lot of discrepancy in the industry. Also since textile manufacturing is such a global industry, it was hard to have one standard in the US, then another in Japan and so on. Now it’s a global standard, but it was spearheaded by a German organization (IBN) and a Japanese association (JOKA), the OTA, and then the SOIL Association in the UK.

For retailers right now that are looking to buy certified organic clothing, would you say that GOTS is the standard they should ask for, or are there other ones that in your mind are still acceptable at this time?

M: Yes, but the logo is not there yet. In the future, this will be the standard. Right now, there are a still a lot of options out there. In either case however, people should be asking for certificates from the manufacturers.

S: Could you tell us a bit more about Transfair? Currently, Fair Trade Federation (FTF) is the main body that a lot of US retailers apply to become members of for their fair trade products. How do you see Transfair fitting in with FTF or will it take the place of FTF?

M: Well right now there isn’t any actual certification on product. Transfair will have a label, a seal that will be used (on product) that is certified Fair Trade in the US. Right now however, FLO in Europe is the equivalent of what Transfair is trying to do but you can’t use a FLO seal here in the US. Transfair would be the US counterpart. Transfair for the first phase of this pilot is only looking at the cotton and at the cotton sew. It’s now incorporating every single piece of the puzzle, it’s starting with those two pieces. But if you get a Transfair seal on a product it means that the cotton has been certified fair trade and that the cotton sew process has been certified fair trade.
S: Ok, and that should be pretty easy, right? Isn’t it part of GOTS to be also a fair trade label?
M: Yes, but there are [fair labor] considerations beyond GOTS in this new certification. The main difference is that for something to be Fair Trade certified, there is an actual added premium that gets paid and that money specifically goes to the farmers or the factory workers as a premium. In addition to having some community [investment], 50% goes to the farmer and 50% goes to a cooperative group (that the farmers gets to apply toward community development). GOTS is a code of ethics, meaning there’s no child labor, etc; whereas, fair trade certified means the product costs more to buy it because there’s more money going into the community AND into the factory workers and farmers.

S: So will the requirements to become “certified” be different than Fair Trade Federation?
M: Yes, but this [label, Transfair] is a step beyond that. Fair Trade Federation is more like a code of ethics, similar to GOTS. In the case of FTF, there’s a certain bottom line: you’re not using child labor, you’re not exploiting the workers, there’s free will; there’s all kinds of things. But Fair Trade certification is going to mean an actual premium on the product. So the buyers who buy fair trade product both from a retail level as well as a consumer level are going to have to expect that they’re going to be paying a little bit more but that money is going directly toward worker empowerment and betterment of worker livelihoods. A lot of people around the world, although they might not be abused, [they] may not be able to make a living or pay for health care on a “fair wage” so this goes beyond that.
S: Do you see that Transfair premium certification moving into other fabrics as well as things like handbags and accessories?

M: Hopefully, we’re starting with cotton. That’s the starting point. This is step one.

S: Thank you! This has been so informative and helpful and an honor to interview you.

For more on fair trade certifications, see our earlier post on Fair Trade: What is it and how to certify.

Photosource: Under the Canopy

Written by Shana Yansen, Editor of Green Cotton