Green Cotton

Photosource: http://images.google.com

Cameron Diaz has kept herself busy this month trailing along a train of interviewers from various amazingly fashionable magazines to get the word out on the environment. While the interview we recently reviewed in VOGUE focused mostly on the eco-fashions Diaz wore in her editorial shots, and only quickly mentioned her environmental campaign, Marie Claire dove into her work and gave us a better idea of what exactly Diaz is up to.

Diaz is currently traveling across the country with a small entourage of about twenty cameramen and other crew with a goal of seeing how much the general American person knows about the troubles of our environment in order to raise general awareness.

Unveiling Diaz’s inspiration to talk about the environment, she shares her experience as a child living in a neighborhood in Long Beach, CA, that was not only near a large freeway, but also toxic waste refinery, which would dump waste at the end of her block. “Childhood” also meant suffering from asthma, and an ongoing burning, itchy sensation in her eyes and throat. Coming from this personal experience of knowing what it would be like everywhere if we don’t start treating the environment with more respect, Cameron Diaz speaks with an authenticity that deepens her California starlet persona.

So she has been traveling all over the United States to ask the average American math teacher, high-school girls, and soccer moms questions like, “Do you know where your food, your water come from? Do you worry about the environment?” And always wraps up with the same questions, “What would it take for you to do something about the environment?”

To which most people are very touched, but do not know how to respond. Diaz has met with a general feeling of hopelessness. People do care but do not seem to think anything they can do personally will help the environment as a whole. They feel any changes they make would not stop global warming or deforestation.

While no one person can do any one of these things alone, if we all ban together and do everything we can to save the environment, this will make a huge difference. We can all add up!

So what made Diaz finally campaign after years of silence in this area? She realized that the planet did not have a publicist to speak for her. Diaz decided to use her well-known clout and popularity to promote support for the environment. Just starting the discussion is enough to get people thinking about their actions and the repercussions of their actions.

This new environmental role she has decided to take on can only make us love her more. You go Cameron! The environment needs as many publicists as it can get.

Photosource: Marieclaire.com

Find out about Cameron Diaz’s favorite sustainability websites here.

By: Julia Rea

BoB’s 100 % eco-friendly clothing hangers offer a refreshing alternative to the ubiquitous plastic hangers that most of us buy (or accumulate through purchases), which are made from toxic and difficult to degrade polystyrene or polycarbonate materials.

Of the 8 billion hangers purchased every year, a mere 15% of hangers are recycled after use. That accumulates into enough waste to fill the entire Empire State Building four times, every single year! BoB provides an easy alternative that can do wonders for reducing that waste, not to mention toxic build-up.

“BoB”, the name of this innovative new environmentally friendly hanger system, stands for Bottle “Object” Bottle. As the name suggests, this is how one puts the hanger to use. Simply buy the holder and use two plastic bottles of any type to complete the hanger (a perfect way to recycle plastic that otherwise would be piling up landfills anyway!).

Designed by Joan Nadal, the hanger system reuses P.E.T. bottles by integrating them into the hanger system as part of the practical and lightweight clothing hanger. This product is meant to help reduce waste and increase recycling, while also serving as a reminder that we continually need to Reduce, Reuse, and Recycle.

Joan Nadal’s design reduces energy use during production and eliminates use of toxic substances. The fact that BoB hangers come as one lightweight pieces of cardboard reduces the carbon footprint of transportation, and because the consumer constructs this object themselves, this process uses no energy, and BoB’s hangers come with no packaging, which is often a huge waste consideration.

Check out the short video on BoB’s website http://www.bobhanger.com/how the hanger can be put together, and taken apart to be reused again somewhere else:

Primary sources: TreeHugger and BoB’s website.

Most natural textiles – cotton, wool, linen, tencel, bamboo – are naturally cream or pale brown. Almost universally these fabrics are bleached before dyeing.

Natural shades of textiles vary, and starting the dye process with a white fabric enables the factory to anticipate the final color more precisely.

So honestly, how safe and environmentally friendly is it to bleach fabrics?

You know that bottle of bleach in your laundry room? The one with the safety cap, the warnings not to drink it or let children handle it or inhale the fumes or mix it with anything lest it go bang? That’s the exact same product that textiles are bleached with. And, often discharged into rivers.

The most widely used industrial bleaches are chlorine compounds, usually sodium hypochlorite – household bleach – or chlorine dioxide. Both are hazardous to factory workers, who are at risk of burns, lung and eye injuries.

So how do industrial bleaches affect the environment?

Sodium hypochlorite oxidizes organic matter in rivers and oceans to produce chemicals called trihalomethanes,  some of which are carcinogenic.

Chlorine dioxide also produces trihalomethanes in waterways. It also can form dioxins – carcinogens, mutagens, and tetrogenic compounds – which the body stores in fatty tissues almost indefinitely.

Bleaching also consumes large amounts of natural resources; primarily vast quantities of water used to rinse the fabric after bleaching, otherwise any residual bleach would weaken the fibers.

What are the alternatives to bleach ?

Unbleached fabrics clearly have an environmental advantage. Here’s a skater t-shirt for dudes,  and if I was four, I’d have a tantrum for this gorgeous little dress.

For other colors – and particularly for white and pale colors, such as achieving perfectly white jeans, or a pure white wedding dress, require the use of bleach.

Less environmentally damaging solutions to bleaching are the use of either hydrogen peroxide or ozone bleach. Both are chlorine-free, fairly benign chemical processes which produce no dioxins or trihalomethanes, and use less energy and water than chlorine-based bleach.

According to an ozone bleach promotional website, chlorine bleaching requires 8.28MJ of energy, and emits 800g of CO₂ to whiten 1kg of cotton yarn.

To bleach the same amount of cotton with ozone bleach would require 60% less energy and produce half the CO₂ emissions.

Ozone breaks down into pure oxygen as it bleaches, with no other by-products. But it’s hard to use, and factories must invest in new bleaching machinery to use ozone. Some factories are beginning to use ozone bleach in conjunction with chlorine bleach to reduce the quantity of chlorine bleach used – a step in the right direction.

Hydrogen peroxide has a similarly low environmental impact, as it breaks down into water and oxygen as it bleaches. It’s also easier to use, and products bleached with hydrogen peroxide are on our shelves (or our virtual shelves). Loop’s organic cotton towels and bedding are bleached with hydrogen peroxide, and ROMP’s organic white cotton shirts printed with French song lyrics are too.

Could Chlorine Bleaching Be Eliminated From the Textile Industry?

Chlorine bleaching currently dominates the textile industry but existing alternative technologies exist that can be used reasonably easily and cheaply, and have much lower environmental impact. Bleach pollution is a major problem, but it is one with a solution, and it’s possible that one day it will be history.

And for brides to be: yes! you can buy a wedding dress with without bleach. Olivia Luca’s wedding dresses made from unbleached fair trade handwoven silk shantung are elegant and eco-friendly.

Photo source above: Flickr