Green Cotton

From April 10-12, the third annual Down 2 Earth Sustainable Living Expo (d2e) took over the Hynes Convention Center, filling it with an indoor garden, solar panels, organic fashion, gourmet coffee and chocolate and fun for everyone, from the eco-novice to the eco-expert. For those just getting into the idea of green living, the event showed just how easy it can be, showcasing some fabulous, innovative companies whose principles and practices are truly down to earth. For Boston area eco-conscious consumers, this was the place to be.

Serving as both an educational forum for sustainability and a green goods marketplace, this year’s d2e boasted a number of eco-minded exhibitors. Paino Organics, Larabar, Clif Bar, Cascadian Farm, Taza Chocolate, Glee Gum and more sampled yummy organic treats, from granola to salsa and vegan mayonnaise. Equal Exchange, Dean’s Beans Organic Coffee, Mocha Joes and Honest Tea provided the much-needed caffeine fix.

Ideologie and We Add Up were both selling innovative organic cotton tees with a message. Earth Elegance Jewelry and Acero Studio showcased compelling pieces that make the green life that much more beautiful. Blissfully Organic, Nat and Victoria Solutions and Amazon Beauty by Liz showed that it’s a snap to green your beauty routine. The Holistic Moms Network, along with kid’s fashion by JOJO, chic totes from Go GaGa Bags, silk baby slings by Sakura Blook, cleanup by Bum Boosa Bamboo Baby Products, and reusable (and insanely cute) snack bags from snackTAXI and ReSnackIt, all helped make life a little easier for the earth-conscious mom on the go. Boston’s own Greenologist community, which will deliver fresh farmer’s market produce to your doorstep, even handed out complimentary reusable grocery totes.

If the fun, food and freebies weren’t enough, the event also featured eco-savvy demonstrations, cooking demos, videos and notable guest speakers. Keynote speakers included Dr. James Hansen of Columbia University, a climate scientist who advised Al Gore on An Inconvenient Truth, and actress Mayim Bialik, celebrity spokesperson for the Holistic Moms Network.

Green Cotton attended on Sunday and was present for Bialik’s speech. Bialik shared a touching and relatable insight into her Hollywood eco-lifestyle, describing how she was a “weird” kid who liked to recycle, went vegetarian as a teenager, and now raises her children vegan (without any paper towels!), and even makes her own household cleaners and shampoo.

One topic of particular interest was the “greening” of Hollywood. Bialik is one celebrity who has been “eco” for the long haul, and recalled going to events with Ed Begley Jr., who drove (and probably still drives) a vegetable oil-powered car. Bialik may have labeled her early interest in the environment as “weird,” but of Begley’s innovative, if slightly eccentric, lifestyle, she quipped, “Who’s laughing now?”

Of green living, Bialik reminded the crowd, “This is not a lifestyle for rich people; this is not an elitist thing…not because it’s hip and trendy… We congregate around celebrity, [but] it is important to realize that there are those of us who are green like you.”

And if anyone entered the convention center feeling not quite green enough, we are sure the many vendors and presentations like Bialik’s helped them learn an eco trick or two. We know we did. Green Cotton had a blast exploring the booths and chatting with each vendor (and meeting Bialik, who, as it turns out, is a Jute & Jackfruit fan). While there was not a fashion runway show this year, we hope that eco-fashion designers and boutiques continue to showcase their wonderful (organic, sustainable, fair trade) wares, and that New Englanders continue to show their support and passion for all things green. Next year, we hope to see you there!

By Erin Dale

While October was officially Fair Trade month, Jute and Jackfruit is continuing to celebrate the cause by hosting an upcoming event that brings together several fair trade companies to delight and inform guests in the Cambridge area. On November 9th, they will host an eco-fashion and Fair Trade event in Cambridge, MA.

Jute and Jackfruit raises awareness on the importance of organic, fair trade and sustainable issues by delivering positive, simple messages about greening and making more ethical our every day lives.

At this upcoming event in Kendall Square, Jute and Jackfruit will present their latest ethical and sustainable clothing collections (including Indigenous Designs, Kelly Lane, Feral Childe and Rebe) as well as provide participants an opportunity to learn more about what it means to be fair trade and organic. Two other fair trade companies will be present to offer their perspectives as well, including free samples of their delicious products.

The participating Fair Trade companies include Dean’s Beans and Theo Chocolate. Each will demonstrate the quality of the products, discuss the ways in which they are fair trade, how they select their farms and more. Free samples of each product will of course also be available.

Dean’s Beans Organic Coffee Company is a 100% Fair Trade and Organic coffee and cocoa processor and wholesale distributor in Orange, Massachusetts, USA. Since 1993, Dean’s Beans has modeled how business can be a vehicle for positive social change while being profitable at the same time. Besides paying above fair prices for all of its coffee and cocoa, Dean’s Beans works directly with the grower communities to address needed social, economic and environmental concerns prioritized by the farmers (largely made up of indigenous peoples working hard to maintain their culture and lifestyles).

Dean’s Beans provides people-centered development design and funding for the communities in such areas as education, clean water and alternative income generation. The company’s business practices have been recognized by the United Nations and the Specialty Coffee Association of America.

How does Dean’s Beans make the difference?

Dean’s Beans promotes local empowerment and self-reliance through their Fair Trade purchases and their work with local grassroots development and human rights groups. The company also sponsors projects here at home with disenfranchised communities such as Native Americans, the homeless and disabled, and many other groups trying to improve their lives and that of their communities. Every cup you drink and every pound you buy contributes directly to the welfare of coffee growers and consumers.

Each player in the cycle of production and distribution, from the farmer to the consumer, participates in socially just and environmentally responsible trade. Each coffee batch they roast also comes from a unique place and society. For example, Dean’s Beans offers the first certified Organic Fair Trade coffee from Brazil. The grower’s cooperative, Association of Small Producers of Poco Fundo, is an amazing, dynamic group of farmers that has been working since 1985 to gain international accreditation for their work in organics and to be accepted on the fair trade registry. The group’s mission is to improve the social, economic and ecological conditions of the families of Poco Fundo, a small municipality of 15,000 people, located in the southern part of the state of Minas Gerais. This has required an amazing commitment of time, energy and money on the farmer’s part.

Moreover, Dean’s Beans is thankful for being a founding member of Cooperative Coffees, the first roaster’s cooperative created to buy direct, Fair Trade coffee from farmer coops, and make it available to any small roaster who wants to participate in the Fair Trade movement. They are also active members of the Fair Trade Federation, an international organization of dedicated Fair Traders.

Located in Seattle, Washington, Theo Chocolate Company is the first and currently the only organic, Fair Trade Certified roaster of cacao in the United States, sourcing cacao from small farmers in the Dominican Republic, Ecuador, Panama, Ghana, Madagascar, Venezuela, and the Ivory Coast. Theo’s small team is guided by a passion for chocolate, care for the environment, and dedication to enriching the lives of everyone involved, including cacao farmers and chocolate lovers.

The founder, Joseph Whinney, pioneered the supply of organic cocoa beans into the United States in 1994.
As true chocolate makers, Theo Chocolate takes carefully selected cacao from bean to bar in their own factory, roasting, blending and conching to coax out the distinctive flavor imparted by each growing region. The result is superb artisinally made chocolate with real integrity. Whether you enjoy the 3400 Phinney line of chocolate bars, each “kicked up” with something extra, or prefer the pure cacao interpretations of single-origin and blended Theo chocolate bars, you’ll surely find a very enjoyable tasting experience.

In addition to being ethically-driven, all-natural, and public-friendly, Theo’s offers deliciously inventive chocolate. Classic flavors include orange, mint, cherry-almond, and chili; whereas Theo’s fantasy flavors include Coconut Curry , Coffee and Vanilla, Nib Brittle and Fig Fennel Almond. There’s also the 3400 Phinney Bar (named after the factory address in Fremont), which is milk chocolate liquor mixed with toasted and salted bread bits sourced from a local bakery.

Jute and Jackfruit will be showcasing their fair trade and organic Indigenous Designs collection as well as elements of their Kelly Lane and feral childe collections at the event. All clothing is made from organic and sustainable fabrics, handcrafted, and ethically made. They will also present several of their recycled handbag collections such as Escama Studios, recycled soda pull tab bags and recycled candy wrapper bags.

If you would like to join in on this event in Cambridge, MA email customerservice[at]juteandjackfruit.com to get on the guest list. The event is free. For more information you may also call 781-859-5232

Created by SUST, a sustainable eco-label, the “Sustainability Across America Tour” (SAAT) journey is to discover the roots of the movement, to meet the people who are the motor behind this lifestyle, industry experts, specialty clothing boutiques and friends along the way, which will be shared via social media like Twitter and Facebook as well as at their blog, getsust.

The “Sustainability Across America” tour is co-sponsored by a host of amazing companies from across the United States: EcoSalon, cmarchuska, Indigenous Designs, I love Ryann, Restore Clothing and Guayaki Yerba Matte tea.

The trip will serve not only to increase awareness of the SUST brand, but act as a grassroots marketing effort to create connections at the store level and garner a greater knowledge about how real Americans view words like “organic” and “sustainable.”

In an interview for the website Eco salon, Laura Jones, SUST’s brand ambassador hopes “ this journey will help promote the collaborative energy that fuels the sustainable movement. The movement itself seems like a very high-level, ethereal concept, but the reality is that it’s individual people, working to build and change the way we think and live. This trip is an effort to extend the hand, to engage our community and to build friendships so that together we can all help one another thrive and achieve in our efforts towards a common goal.”

She sees the future of sustainable design as “already going mainstream, continually making inroads into the fashion industry with something that not only feels good and has a sense of style, but is better for the environment as well”.

On Wednesday, July 22nd 2009, “Sustainability Across America” kicked off its national tour with a visit to Indigenous Designs in their beautiful solar powered office space in Santa Rosa, California.

Scott Leonard, CEO of Indigenous Designs explains that Indigenous is not simply a business, but part of a movement that is reshaping the way the world works. Scott has been immersed in the green movement for over 15 years and he gets to business setting us SAAT members on the right path, showing us the ins and outs of the industry.

The first SAAT stop was made at Northern California’s Redwoods National Park. The National Park Service is engaged in an extensive watershed restoration project to increase the longevity of this ecosystem, restoring the hillsides and stream channels to their natural condition before the construction of logging roads prior to the establishment of the park.

Then they went to Crater Lake National park (Oregon), Rogue Breweries (Newport Oregon), Toujours boutique (handmade jewelry and organic cotton hand-spun products) (Nye Beach Oregon). In Portland, they met Aysia Wright of Green Loop to talk about her history with Organic Fashion, they went to Umpqua Hot Springs outside of Diamond Lake in the Toketee Forest, they caught a windsurfing competition in the Columbia River Gorge…

It is just the beginning (Started August 6th), the tour will last 3 months. Haven’t heard any new updates yet, but stay tuned for more as the tour goes on…..maybe SAAT will stop at Green Cotton headquarters in MA?