Green Cotton

Food, fashion and fun were all on the agenda at last week’s Boston GreenFest, held from August 19-21. Featuring eco-minded exhibitors from all over New England, the family-friendly event took over Boston’s City Hall Plaza. Organic food vendors, green design companies, and plenty of local businesses were on hand to both showcase their wares and generate eco-awareness.

The event kicked off on Thursday morning with a green business breakfast and green jobs forum (featuring former Governor Michael Dukakis). Other highlights included 50/50 raffle (wherein the winner received half the winnings while the other half went to the Foundation for a Green Future, Inc.) and continuous performances held on the City Hall Plaza’s main stage. The concerts, dance performances, stunt work, fashion shows, yoga and workout bootcamp dominated the stage all weekend long. Thursday also featured the One Gallon Challenge, a “race” to see how far the latest fuel-efficient, eco-friendly cars could travel with one gallon of gas… from 110 miles away in Northampton, MA.

Friday’s highlights included the Eco-Runway, featuring Nancy’s Gone Green! Eco Boutique of Framingham, MA. Festival goers could also enjoy another night of performances and shop in the Eco Bazaar. They could also sample organic “world cuisine” in the Eco Cafe, including North Indian dishes from Mela Restaurant, Korean cuisine from Choi Food, Mexican treats from Cha-Cha-Cha, and coffee from Dean’s Bean, a fair-trade, organic company and a Green Cotton favorite! Saturday saw still more exhibitors, concerts and another staging of the Eco-Runway.

New Englanders are fortunate to be able to enjoy large green festivals like this, and the Boston GreenFest is sandwiched between two other major eco-conscious events: April’s Down2Earth and October’s Boston Vegetarian Food Festival. Plenty of healthy, organic food, along with fashion designers and green companies, will descend on VegFest next month, so if you missed GreenFest, be sure to check it out!

Green Cotton was happy to receive a gift from a local eco-friendly vendor that will be reviewed (and raved over!) here on this blog… stay tuned later this week to find out what it is!

Images from: http://www.bostongreenfest.org/index1.html

http://www.bostongreenfest.org/onegalchal.html

http://www.bostongreenfest.org/fashiontent.html

Levi’s is revising their care tag to advise people to wash in cold water, line dry when possible and donate used jeans to Goodwill. This new initiative aims to put billions of pounds of unwanted clothing to good use instead of into landfill.

This partnership was reached through shared values held by each organization: Levi Strauss & Co.’s goal to reduce the environmental impact of its products and Goodwill‘s commitment to help communities recycle usable items while helping those in need. Starting next year, the Levi’s care tag will become the vehicle for delivering an environmentally conscious message for Goodwill.
The care tags will have other environmental reminders – the company studied every stage in the life cycle of a typical pair of 501 jeans and found that one of the greatest opportunities for reducing climate change and water impact happens after consumers take their jeans home. So, the tags will also encourage consumers to wash less, wash in cold water and line dry when possible, reducing the impact of their jeans ownership by about 50%.

The initiative was conceived by BBDO West, Goodwill of San Francisco’s pro bono agency, which came up with the unique idea to use care tags to communicate this message.

The new care tags will be available in Levi’s retail and wholesale operations the U.S. beginning in January 2010 and the regional and global tags will appear in clothes in Fall 2010.
The Levi’s brand, which will be the first major retailer to include messaging on product care tags that encourages people to donate unwanted clothing, and Goodwill will also spread the word to consumers through online viral campaigns and in retail store communications. Go Levi’s and Goodwill! Way to make a difference. Thumbs up from Green Cotton.

Photo source: Levis, Goodwill.

By: Julie Finkel

Why not make something useful from fashion and textile waste?

“Limited Resources -  Limited Consumption”

We better start planning (and re-using) now, if we hope to have resources (and clothing) for generations to come. That is part of the mantra of Looptworks, a new eco-fashion brand on the scene, who launched September 9, 2009  in Portland, Oregon. Looptworks’ mission and rasion d’etre is to create lifestyle active wear made from fabric remnants (a.k.a fashion industry waste).

As the saying goes: Since there is only a finite amount of matter on the planet, we must be careful about how we use and allocate resources. As such, the question then becomes why did it take us so long to start re-using these valuable remnants?

Well, the answer is that others have been doing variations on this for a while. In fact, we know of several designers in the Boston area that make their deisgner collections out of re-purposed clothing. In addition, there is the design team Feral Childe. Feral Childe has been using fabric remnants and “mill-ends” for years now, integrating them into their unique collections. However the difference is that most designers who use this approach do not base their whole collection on remnants. They often use them when they find cool fabrics they like. In the case of Looptworks however, they seem to be the first to do this on a larger scale, with the whole focus of their label being on “remnant-to-garment”.

So Looptworks has created a unique approach to “Reduce, Reuse and Recycle” in the fashion world, by re–using industry waste, and creating limited edition garments – all made from fabric scraps.

Indeed, these guys are inventive, bringing recycling to a new level and scale. Why not tap into the yards and yards of fabrics that get left behind at factories? Personally, we believe this is invaluable because remnants are rarely re-used, and often end up on landfills, so why not bring them into useful existence?

Led by Hamlin, Gary Peck and Jim Stutts,  all are apparel industry veterans with extensive experience from Nike, adidas and Royal Robbins. The team apparently came together in their distaste for traditional manufacturing models with the vision to create a more sustainable system: e.g. creating products from abandoned materials.

Every week, one garment factory can dispose upwards of about 60,000 pounds of textile waste, which goes directly into landfills. Looptworks taps into this excess of material thrown away by figuring out how it can be re-purposed into modern, useful and fashionable clothing.
Due to the nature of the source material, each production line is very small and each garment a limited edition. In fact, each item is hand numbered.

Working with waste instead of virgin materials also affects the entire design process. Development time for their garments is around 9 weeks, compared to the typical 54 weeks for the average apparel company. Given that, it’s easy to see how Looptworks could position itself not only as a sustainable brand, but also as a trendsetter.

Even though the production cycle is extremely fast, and materials acquired second-hand, Looptworks builds clothing and accessories to last a long time. Each material is tested for shrinkage and durability before being incorporated into designs. Products are double-needle stitched on all seams and triple-needle stitched on critical seams.

The company’s debut collection includes a variety of hoodies, tees, shorts, fleeces and jackets (for more see Looptworks).

The newly launched website welcomes visitors to see the world through a new lens, using two circles to showcase fresh videos on its homepage, to both educate and inspire. Clicking on the men’s and women’s product categories provides the shopper an overview of each collection. There are eight men’s products and nine for women, with additional styles being added on a regular basis.

Shoppers can rollover the static product images to magnify and discover the unexpected, signature Looptworks details, like craftily-designed pockets, and whimsical, unmatched buttons and snaps. Even the logo is attached to a loop that has the number of the garment etched in by hand.

Hats off to Looptworks joining the eco-fashion growing flock — looking beyond the “now” to future generations with the understanding that we cannot pursue our current production models for much longer if we hope to foster a sustainable future. One downside: if you like something on their site, you gotta buy it fast, since it wont last long. Fabric remnants cannot be re-produced.Check out looptworks.com and let us know what you think… do you like this model? Tell us your thoughts.

Photo source: Looptworks

By: Julie Finkel and Shana Yansen