Green Cotton

Created by SUST, a sustainable eco-label, the “Sustainability Across America Tour” (SAAT) journey is to discover the roots of the movement, to meet the people who are the motor behind this lifestyle, industry experts, specialty clothing boutiques and friends along the way, which will be shared via social media like Twitter and Facebook as well as at their blog, getsust.

The “Sustainability Across America” tour is co-sponsored by a host of amazing companies from across the United States: EcoSalon, cmarchuska, Indigenous Designs, I love Ryann, Restore Clothing and Guayaki Yerba Matte tea.

The trip will serve not only to increase awareness of the SUST brand, but act as a grassroots marketing effort to create connections at the store level and garner a greater knowledge about how real Americans view words like “organic” and “sustainable.”

In an interview for the website Eco salon, Laura Jones, SUST’s brand ambassador hopes “ this journey will help promote the collaborative energy that fuels the sustainable movement. The movement itself seems like a very high-level, ethereal concept, but the reality is that it’s individual people, working to build and change the way we think and live. This trip is an effort to extend the hand, to engage our community and to build friendships so that together we can all help one another thrive and achieve in our efforts towards a common goal.”

She sees the future of sustainable design as “already going mainstream, continually making inroads into the fashion industry with something that not only feels good and has a sense of style, but is better for the environment as well”.

On Wednesday, July 22nd 2009, “Sustainability Across America” kicked off its national tour with a visit to Indigenous Designs in their beautiful solar powered office space in Santa Rosa, California.

Scott Leonard, CEO of Indigenous Designs explains that Indigenous is not simply a business, but part of a movement that is reshaping the way the world works. Scott has been immersed in the green movement for over 15 years and he gets to business setting us SAAT members on the right path, showing us the ins and outs of the industry.

The first SAAT stop was made at Northern California’s Redwoods National Park. The National Park Service is engaged in an extensive watershed restoration project to increase the longevity of this ecosystem, restoring the hillsides and stream channels to their natural condition before the construction of logging roads prior to the establishment of the park.

Then they went to Crater Lake National park (Oregon), Rogue Breweries (Newport Oregon), Toujours boutique (handmade jewelry and organic cotton hand-spun products) (Nye Beach Oregon). In Portland, they met Aysia Wright of Green Loop to talk about her history with Organic Fashion, they went to Umpqua Hot Springs outside of Diamond Lake in the Toketee Forest, they caught a windsurfing competition in the Columbia River Gorge…

It is just the beginning (Started August 6th), the tour will last 3 months. Haven’t heard any new updates yet, but stay tuned for more as the tour goes on…..maybe SAAT will stop at Green Cotton headquarters in MA?

Green Cotton’s devotion to eco-fashion and style includes a broader inclusion of sustainability. Sustainability to us means not only sustainable environmental practices and sourcing, but also attention to the people and communities that make up our environments (and our products and companies). To this end, we are interested in fair labor standards, empowerment of women worldwide, and social responsibility. One issue that has come into the news this week concerns Hershey’s chocolate.

Photosource: www.businessweek.com

You may be very familiar with the Hershey’s kiss,  and even love it, but this love does not appear be to trickling down to all levels of Hershey’s production and processing of their little kisses. Hershey’s is one of few large chocolate companies to have yet to establish fair trade certified and organic chocolates.

To help speed up the process, on June 23rd, Green America and partners at the International Labour Rights Forum (ILRF), the Organic Consumer’s Association, and Global Exchange announced a national day for action aimed at improving the lives of cocoa farmers all over the world, and stopping the abusive child labor that is prevalent within this industry.

Photosource: laborrightsblog.typepad.com

The partners ask all their members, supporters, and others interested to call on Hersey’s Food Corporation – one of the largest chocolate producers in America – to obtain third-party fair trade certification. And when I said “call on” Hersey’s, I mean literally make a 2 minute phone call to the corporation. A script and phone numbers of those who need to hear about the plight of cocoa farmers have been prepared for the caller, so all you need to do is pick up your phone!

Ultimately, the aim of this campaign is to get Hersey’s (one of the biggest producers of chocolate worldwide) to produce all fair trade and organic certified chocolate and sugar in all their products. With some recent advancements in the corporate chocolate world, such as Cadbury’s fair trade chocolate line, this goal seems not only a realistic, but a smart move to make. Fair Trade certification is a good competitive move in a market where consumers are increasingly demanding more eco and fair trade products. While this campaign started as a National Day of Action on Tuesday June 23rd, 2009, the lines are open until Hersey’s makes a move.

So next time you go to get a Hersey’s “Kiss” remember the children and other workers behind that to cocoa and step up to offer them a fair wage and in good working conditions. Fair trade certification is one of the best ways to ensure this. Be a part of the change:  take two minutes, go to www.organicconsumers.org and place a call.

By: Julia Rea

Here’s to a very fun and dynamic Green Festivals in Chicago! A special thanks to Green America and Global Exchange.

How cool was the $800 Savings Challenge by Red Moon? I have never seen such a cool energy savings challenge campaign -it could only be done by a cutting edge performance group. We need a Red Moon in Boston!