Green Cotton

Emma Cook Collection featured in NYMag.com

Autumn is underway, and the change in temperature has me reaching for cardigans and hot lattes, replacing my summer-light scarves and iced coffee. But with Spring ’09 Fashion Week in full swing, I’m already looking ahead to warmer weather.

New York Fashion Week provided us with plenty of inspiration. Last week, we showed you how to rock a heavy metal trend with eco-friendly pieces that are transitional enough to wear now and this coming spring. But this week, after glimpsing the London collections, I’m all about bright, light and frothy: London’s playful spring looks will have you dreaming of seaside vacations, summer carnivals, and triple-scoop ice cream cones in your favorite flavors.

Citrus Explosion
Betty Jackson, Nathan Jenden, Eley Kishimoto and Ossie Clark all showed gorgeous clothes in mouth-watering, tutti-frutti hues.

Candy Confections

Jenny Packham’s sweet pastel dresses smacked of cotton candy. Erdem (see below) and Jasper Conran both unveiled daring sheer designs that were still on the shy side.

Caught in the Rain

Erdem Collection, featured at NYMag.com

In London this is a daily occurrence, but don’t worry—Emma Cook, Erdem and Paul Smith showed us what to wear so we’re always prepared for a little spring shower. Why not stand out with sparkle and sequins?

Polka Dots and Prints Galore

House of Holland Collection, featured at NYMag.com

You’ll feel like a kid again if you wear Issa or House of Holland. Both sent out dizzying arrays of polka dots and playful prints.

Prim, Proper… Party Princess!

Luella Bartley Collection, featured in NYMag.com

For little girls who just have to grow up, Luella Bartley, Basso and Brooke, Jaeger London, Giles Deacon, Nathan Jenden and Temperley London all showed us how to do what Brits do best: look lovely and ladylike—but still funkify a fussy frock!

Eco Me Over!

Of course, we wouldn’t be doing our job at Green Cotton if we didn’t suggest some eco alternatives to these London looks:

For flirty style in a fresh hue, try the Wave dress by Kelly Lane. Available in three colors (Ocean, Sunset and Coral), you’re sure to find one to match your mood. This dress is from the Spring ’08 collection, and Kelly Lane’s Fall collection is currently available at Jute & Jackfruit!

Kelly Lane Spring Dress

Add an unexpected splash of color with Form & Fauna’s Peacock shoe in yellow, similar to the yellow zippered shoes shown at House of Holland.

Form and Fauna Peacock Toe Shoes found at formandfauna.com

Made from biodegradable synthetic materials and recycled wood, these heels are fashion-forward and eco-conscious. And not only does the sunny hue complement an equally bright dress—it will also perk up an all-black ensemble or everyday jeans.

Jute & Jackfruit has the perfect earrings for this look: try these Anna Built recycled tin drop earrings in turquoise and gold.

Finally, in tribute to the citrus shades at London Fashion Week, complete your look with the Nahui Ollin Ritual bag in, of course, “tutti-frutti.” It’s made from recycled candy wrappers and structured to hold your wallet, cell, i-Pod, makeup and other goodies! It’s the perfect fusion of grown-up girl sensibility with the childhood fun of a trip to the candy store.

Have fun trying on eco-friendly fashions in the latest trends, and let us know what you think about London and New York Fashion Week!

By Erin Dale

Kenneth Cole pumps at Dig N’ Swap
By Erin Dale

With fall fashion looks hitting stores now, it’s tempting to pop into the Gap, H&M or Anthropologie and supplement your current wardrobe, even create a whole new one. Sure, if you’re craving something new, you can go eco and buy something organic from a more sustainable store. But before you go hunting for brand new pieces, take a peek at Dig ‘N’ Swap.

Trading clothes with someone is an easy way to clean out your closet and give yourself a whole new look. But if you don’t have a trendy friend nearby who’d let you raid her wardrobe, Dig ‘N’ Swap makes life a little easier. First, you gotta dig: find things in your own closet that you’re ready to part with; then take digital photos of them and upload them to the Dig ‘N’ Swap website. Next, browse until you find something you love. The site is simple to navigate: you can search by keyword or click on the type of clothing or accessory you need. You can also click on the brands listed, from DKNY to Prada. Place a bid using one (or all) of the items you’d like to trade. Then, if your bid is accepted, voila! You’ve successfully swapped. Now you can feel great about scoring new fashions without negatively impacting the environment.

That’s the mission behind Dig ‘N’ Swap: to put less strain on natural resources “by allowing an item to go through several lives.” So what are you waiting for? Ready… set… swap!

A few highlights from my “digging”:

“Like new” Anne Taylor heels

Marc Jacobs pink winter coat

Vintage black Prada handbag

Kenneth Cole black leather rosebud heels featured top.

Growers of traditional, chemical dependent cotton would like us to believe that pesticide and fertilizer residue do not persist in the clothing we wear.  However, when gallons of chemicals are used on cotton plants – the oft-quoted ¾ pound of chemicals to grow enough cotton for one pair of jeans…not surprisingly some chemicals are absorbed by the cotton and then into our skin.

Is it possible to remove every trace of these toxic chemicals? And what effect do these chemicals have on our skin and bodies? While we know the answer the first question is yes, through the advent of certified organic cotton production and textile manufacturing, the latter remains to be answered. In the meantime, if you could eliminate harmful chemicals from any of the clothing you currently wear, which would you choose first?

Given the above information, I would have to choose intimates. Worn next to our most sensitive skin day and day out– bras, camisoles, underwear… well, they seem like a good place to start.

So here’s a round up of organic intimates: from the staples to the sublime

Faerie’s Dance carries plenty of well-priced basics. They have ethically sourced and manufactured hipsters, thongs, boyshorts and classic panties. Stock up on three-packs of bamboo/organic cotton panties here, plus a selection of bras and camisoles.

Rawganique’s is another good place to purchase basics. As well as panties, there are camisoles and a selection of bras like this lightweight gathered bra.  For guys, they carry hemp boxers, reportedly exceptionally soft and comfortable.

Ecoland’s soft bras and hipsters are undyed organic cotton, available in underwire and wireless styles. And for guys, Ecoland also offers men’s boxers and briefs.

Spirit of Nature, a UK based company, has a huge range, from basics, in bamboo and organic cotton, to silk, and even organic maternity and nursing bras.  They cater to men with boxer shorts too.

For something a little more special, Ciel make silk and cotton lingerie, like these lace-embellished boyshorts and matching cache coeur bra which are ethical with zero style sacrifice.

Ciel boyshorts featured above.

Enamore’s organic silk bras, panties, camisoles, and bridal lingerie are sure to cause a sensation!

The Oko Box has custom-made vintage style undies, made from deadstock vintage and new organic fabrics, like these darling paper bag waist bloomers.

And speaking of bags… Triumph created a bra for the Japanese market which converts into a shopping bag. The bra’s padding unfolds into the bag, which is hooked together by the underwire. The No! Shopping Bag Bra is actually quite pretty, but I’m not sure I grasp the concept… undressing in the grocery store? It’s really designed to highlight the 30 million plastic shopping bags thrown away in Japan annually.

I’m staying with my conventional reusable shopping bags, and hoping that someone special will treat me to something from Stella McCartney’s organic lingerie collection!

Photo top: Stella McCartney’s lingerie collection

Post by Brit

Most natural textiles – cotton, wool, linen, tencel, bamboo – are naturally cream or pale brown. Almost universally these fabrics are bleached before dyeing.

Natural shades of textiles vary, and starting the dye process with a white fabric enables the factory to anticipate the final color more precisely.

So honestly, how safe and environmentally friendly is it to bleach fabrics?

You know that bottle of bleach in your laundry room? The one with the safety cap, the warnings not to drink it or let children handle it or inhale the fumes or mix it with anything lest it go bang? That’s the exact same product that textiles are bleached with. And, often discharged into rivers.

The most widely used industrial bleaches are chlorine compounds, usually sodium hypochlorite – household bleach - or chlorine dioxide. Both are hazardous to factory workers, who are at risk of burns, lung and eye injuries.

So how do industrial bleaches affect the environment?

Sodium hypochlorite oxidizes organic matter in rivers and oceans to produce chemicals called trihalomethanes,  some of which are carcinogenic.

Chlorine dioxide also produces trihalomethanes in waterways. It also can form dioxins – carcinogens, mutagens, and tetrogenic compounds - which the body stores in fatty tissues almost indefinitely.

Bleaching also consumes large amounts of natural resources; primarily vast quantities of water used to rinse the fabric after bleaching, otherwise any residual bleach would weaken the fibers.

What are the alternatives to bleach ?

Unbleached fabrics clearly have an environmental advantage. Here’s a skater t-shirt for dudes,  and if I was four, I’d have a tantrum for this gorgeous little dress.

For other colors – and particularly for white and pale colors, such as achieving perfectly white jeans, or a pure white wedding dress, require the use of bleach.

Less environmentally damaging solutions to bleaching are the use of either hydrogen peroxide or ozone bleach. Both are chlorine-free, fairly benign chemical processes which produce no dioxins or trihalomethanes, and use less energy and water than chlorine-based bleach.

According to an ozone bleach promotional website, chlorine bleaching requires 8.28MJ of energy, and emits 800g of CO₂ to whiten 1kg of cotton yarn.

To bleach the same amount of cotton with ozone bleach would require 60% less energy and produce half the CO₂ emissions.

Ozone breaks down into pure oxygen as it bleaches, with no other by-products. But it’s hard to use, and factories must invest in new bleaching machinery to use ozone. Some factories are beginning to use ozone bleach in conjunction with chlorine bleach to reduce the quantity of chlorine bleach used – a step in the right direction.

Hydrogen peroxide has a similarly low environmental impact, as it breaks down into water and oxygen as it bleaches. It’s also easier to use, and products bleached with hydrogen peroxide are on our shelves (or our virtual shelves). Loop’s organic cotton towels and bedding are bleached with hydrogen peroxide, and ROMP’s organic white cotton shirts printed with French song lyrics are too.

Could Chlorine Bleaching Be Eliminated From the Textile Industry?

Chlorine bleaching currently dominates the textile industry but existing alternative technologies exist that can be used reasonably easily and cheaply, and have much lower environmental impact. Bleach pollution is a major problem, but it is one with a solution, and it’s possible that one day it will be history.

And for brides to be: yes! you can buy a wedding dress with without bleach. Olivia Luca’s wedding dresses made from unbleached fair trade handwoven silk shantung are elegant and eco-friendly.

Photo source above: Flickr

Some good or bad news came out this week– depending on your perspective: Steve & Barry’s, retailer for low cost brands, filed for bankruptcy on Wednesday. Despite the ethical and environmental questions that many of us had in recent months (see Green Cotton’s Part I and Part II of the Cheapest Dress in the World), I must admit that I was shocked by the news.

Given their tremendous growth over the past two years (opening more than 200 stores) coupled with high profile draw of their celebrity lines such as Bitten by Sarah Jessica Parker, I was not under the impression that they were about to go under. Rather, I thought they were enjoying a price-driven surge amidst our economic downturn that would last for years to come. As a privately held company however, it appears we were not given the whole story until recently.

According to this weeks NY Times article and CNN reports, it appears that Steve & Barry’s may have miscalculated cash flow on a couple of fronts: 1) increasing lease costs (due to lapses in temporary landlord incentives put in place to incentize entry into resource-poor areas); 2) decreasing revenue from certain items such as the Jessica Parker dress (featured in Part I and Part II) associated with temporarily lowered prices; 3) high celebrity licensing fees and 4) all of the above combined, creating an inability to pay off immediate debts.

All these factors, combined with rising oil prices, tightening of credit markets and decreased retail vitality, create a sure-fire formula for a downward crash. Steve & Barry’s is not the first company to run into these problems.

Yet what is unique about Steve & Barry’s story for me, and perhaps some of you, is that the company’s downturn represents yet another example of conventional input-focused models (driven almost exclusively by price) failing to deliver over time. To me their story was inevitable, it just happened to be a lot sooner than I expected.

It is becoming increasingly apparent to me (as oil prices increase and ice caps continue to melt) that when businesses adopt environmental sustainability criteria and fair wage practices from the beginning of production to the storefront, a more sustainable business model is created, not only for our generation, but for generations to come. Even when this means passing some increased cost onto consumers, ultimately this is a good thing, since it creates a market based on “true costs” rather than partial or imagined ones.

The other benefit of increasing product cost (eg in the case of organic clothing), is that ultimately that means we will buy fewer dresses or other items for the season. Plus, we are more likely to appreciate the items more since we invested more in them and will likely not throw them away as quickly. By the way, 80% of garments end up in the landfill within a few years of their purchase (!).

On the other hand, countless companies are currently pioneering social and environmental programs that actually save them money over time and therefore do not lead to increased customer costs. For example, Patagonia, Stoneyfield Farms, Eileen Fisher, Seventh Generation, Timberland, the list goes on….have all proven in one way or another that environmentally sustainable practices (recycling programs, renewable energy investments, waste management, organic fabric sourcing) can all be profitable - in addition to sustainable. See Stirring it Up by Gary Hirschberg for more details. (By the way, I just finished reading that book - and it is great, highly recommend it!).

By creating more holistic business practices that factor in natural resources which are not finite as well as human resources, the fabric of global communities, perhaps our companies will stay in business longer too. Margins may be higher and we may simultaneously create stronger linkages between the land we cultivate, the workers and artisans that produce our goods and those of us who buy them.

May the Steve & Barry lesson be one that others learn from in carving their path into the retail future.

Photosource top: Mark Lennihan/Associated Press as seen in The NY Times

Photosource below: Tony Ciola for the NY Times also noted in Green Cotton post on the Cheapest Dress Part I