Be EcoChic kicks off New York Fashion Week
September 7, 2008 at 6:58 am (CELEBRITIES, EVENTS, FASHION, FASHION SHOWS, GREEN ECO FASHION, NEWS)
Tags: BE ECO CHIC, CAMPAIGN, ECO CHIC, ECO-APPAREL, ECO-FASHION, ECOCHIC CAMPAIGN, ENVIRONMENT, GREEN COTTON, GREEN FASHION, JUTE AND JACKFRUIT, LAUREN HUTTON, MERCEDES BENZ FASHION WEEK 2008, NY FASHION WEEK, ORGANIC CLOTHING, ORGANIC FASHION, SIERRA CLUB, SUSTAINABILITY, SYTLE
What do Lauren Hutton, Animal Planet’s Jeff Corwin, and Gossip Girl actress Tamara Feldman have in common? They all turned out to support eco-friendly fashion on the eve of New York’s Fashion Week. Fashion professionals, celebrities, and environmentalists alike united Thursday night to take a stand on the fashion front at the Be EcoChic campaign’s Global Launch Event.
Be EcoChic is an “earth friendly, fashion forward” initiative in partnership with the Sierra Club and created by innovative fashion luminaries and environmental leaders. What better way to showcase going green than with a New York fashion show? The event, held at the Milstein Hall of Ocean Life in the American Museum of Natural History, was hosted by Angela Lindvall, model, activist and co-star of Planet Green’s “AlterEco.”
Popular designers turned out fashion forward wares, all of which featured sustainable, low-impact or recycled materials. Leading names in mainstream fashion participated alongside leaders in eco-fashion, from Donna Karan (DKNY) to Rogan Gregory (Loomstate). There were plenty of celebrity walkers to please the crowd, including Lauren Hutton, Tamara Feldman, Dominique Swain and supermodel Alex Wek. Environmentalists got to be models, too, from Jayni Chase to Mary Richardson Kennedy.
“This campaign brings eco-lifestyle mainstream by raising awareness of how making small, meaningful changes can have a positive impact on the environment,” said host Lindvall. “To ‘be eco chic’ not only applies to your wardrobe but also to your state of mind.”
And for this campaign, being eco-chic means walking the talk: the campaign ensured the entire event was eco-friendly, offsetting its carbon emissions through donations to CarbonFund.org. No need to leave a big carbon footprint on the catwalk.
Lauren Hutton featured above photosource: Ecorazzi
Visit Be EcoChic, to learn more about the Global Launch Event. Learn about America’s oldest, largest and most influential grassroots environmental organization, at the Sierra Club .
For more pictures of the Be EcoChic fashion show, head to Organic Beauty View. To read more on the campaign, also visit The Fashion Spot.
Photosources: Top, ‘Be Eco Chic’ runway show, NY Fashion Week 2008 found at organicbeautyview.com Lauren Hutton, ecorazzi.com
Post By Erin Dale
