Green Cotton

Created in 2005, Pants to Poverty emerged as a result of the Make Poverty History phenomenon. Its mission is to make fair-trade and pesticide free cotton underwear, at half the price of competitors, while working with over 7,000 cotton farmers.

For 4 years now, Pants to poverty (P-to-P) has gained momentum. P-to-P developed a ethical and  transparent supply chain and a new type of underwear brand, while establishing a network of 70 independent shops and over 10,000 people in 16 countries around the world. Pants to Poverty has also recruited some of the world’s leading legal, branding and development organizations as its partners and achieved wide-reaching media coverage in National Newspapers, TV, Magazines, local papers and radio stations.

The underwear is made in India, using fair-trade certified and pesticide free cotton. However it’s not just the farms that are certified, but also the entire manufacturing process.

The supplier in India is called Pratibha Syntex in Indore, Madhya Pradesh, and apparently Patribha maintains close control over every process of the production of the pants. They work exceptionally closely with the farmers to ensure that we meet our objectives as having the most ethical, and transparent, supply chain possible.

Where does the cotton come from? The cotton from Pants to Poverty comes from the world’s first farmer owned marketing company for fair-trade and organic cotton, Zameen Organic. Based in Hyderabad in India, Zameen will soon be majority owned by the 6,700 of India’s poorest farmers, most of whom are in the Vidarbha region– an area where on average 26 farmers commit suicide every day due to unfair trade.

Zameen means that in exchange for their hard work on their own land, the farmers get:
-    A guaranteed fair, market price for their cotton.
-    Fair-trade and organic premiums
-    Organizational and agricultural support to establish their own co-operatives, bank accounts and maximize the impact of their organic farming.
-    A clean, chemical free environment to live in
In addition to this, Pants to Poverty is now donating an extra 50p per pair to fund the establishment of the world’s first source of child labour free seeds.

FAIR WAGES:
All skilled workers are paid considerably more than the minimum wage for the region in India to ensure that everyone has a good living wage.
SOCIAL RESPONSIBILITY:
Going beyond regular expectations is part of Pratibha and Pants to Poverty’s committment to suppliers. Below, they outline just a few of the initiatives they are working on.
WOMEN’s EMPOWERMENT:
Women’s empowerment is core to the Pratibha approach with many management positions filled by women and dynamic new programs for women empowerment at all levels of the organization.

EXTENSIVE TRAINING PROGRAM:
As a high level of skill is required for textile manufacturing, training is an essential part of the work conducted by Pratibha’s Human Resources department. The importance of effective training is further bolstered by the massive recruitment that is ongoing at the plant to meet the elevated level of capacity with the five new spinning mills. Training focuses on both work and personal areas including:
-    Technical training to include Spinning, Knitting, Stitching etc..
-    Workers rights training: in relation to working hours, minimum wage, child labor in compliance with ISO 9001.

OTHER STAFF INITIATIVES:
-    A dedicated staff hospital
-    Subsidized food
-    Free accommodation
-    Free transport
-    Blood donation camp

ENVIRONMENTAL PROTECTION AND PROMOTION:
The textile industry is renowned for being one of the worst polluting industries and so Pratibha, in order to leave a positive impact on the planet, invests heavily in effective waste management:
-    95% of water is recycled within the plant
-    All waste is controlled within the plant
-    100 trees are planted per quarter (25,000 to date)
-    Participate in global campaigning events such as Earth Hour
-    First textile company in India to register for EARTH HOUR
-    Pratibha is using 3 way strategy of “REDUCE – REUSE-RECYCLE” for increasing sustainability throughout the chains

Check out and shop on Pants to Poverty website for more information.

Photos source: Pants to Poverty

By: Julie Finkel