Enter Holiday Contest at Jute and Jackfruit & Win $100 Gift Certificate

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Photosource:  http://www.departika.com

Decorating the tree, the home, lighting candles, spending time with friends and family…  the first snow. Christmas is is in the air well as Hanukkah, the New Year and Eid just passed….it is time to celebrate the season!

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Jute and Jackfruit wants to know what is your favorite holiday tradition this time of year on their blog and you’ll earn a chance to win a $100 Gift Certificate on their online eco-fashion boutique. Its that easy! While the responses are piling in, there is still time: contest ends December 19th.

The winner will be chosen on December 19, 2009 through Random.org and announced on the blog, so no need to worry about how interesting your favorite moment is. Just be honest. Check out the compilation of favorite moments on there to date, will bring a smile to your face.

Enter contest here on the Jute and Jackfruit blog as a comment:

http://juteandjackfruit.net/2009/11/holiday-contest-at-jute-and-jackfruit/

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Eco-fashion and Fair Trade event by Jute and Jackfruit

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While October was officially Fair Trade month, Jute and Jackfruit is continuing to celebrate the cause by hosting an upcoming event that brings together several fair trade companies to delight and inform guests in the Cambridge area. On November 9th, they will host an eco-fashion and Fair Trade event in Cambridge, MA.

Jute and Jackfruit raises awareness on the importance of organic, fair trade and sustainable issues by delivering positive, simple messages about greening and making more ethical our every day lives.

At this upcoming event in Kendall Square, Jute and Jackfruit will present their latest ethical and sustainable clothing collections (including Indigenous Designs, Kelly Lane, Feral Childe and Rebe) as well as provide participants an opportunity to learn more about what it means to be fair trade and organic. Two other fair trade companies will be present to offer their perspectives as well, including free samples of their delicious products.

The participating Fair Trade companies include Dean’s Beans and Theo Chocolate. Each will demonstrate the quality of the products, discuss the ways in which they are fair trade, how they select their farms and more. Free samples of each product will of course also be available.

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Dean’s Beans Organic Coffee Company is a 100% Fair Trade and Organic coffee and cocoa processor and wholesale distributor in Orange, Massachusetts, USA. Since 1993, Dean’s Beans has modeled how business can be a vehicle for positive social change while being profitable at the same time. Besides paying above fair prices for all of its coffee and cocoa, Dean’s Beans works directly with the grower communities to address needed social, economic and environmental concerns prioritized by the farmers (largely made up of indigenous peoples working hard to maintain their culture and lifestyles).

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Dean’s Beans provides people-centered development design and funding for the communities in such areas as education, clean water and alternative income generation. The company’s business practices have been recognized by the United Nations and the Specialty Coffee Association of America.

How does Dean’s Beans make the difference?

Dean’s Beans promotes local empowerment and self-reliance through their Fair Trade purchases and their work with local grassroots development and human rights groups. The company also sponsors projects here at home with disenfranchised communities such as Native Americans, the homeless and disabled, and many other groups trying to improve their lives and that of their communities. Every cup you drink and every pound you buy contributes directly to the welfare of coffee growers and consumers.

Each player in the cycle of production and distribution, from the farmer to the consumer, participates in socially just and environmentally responsible trade. Each coffee batch they roast also comes from a unique place and society. For example, Dean’s Beans offers the first certified Organic Fair Trade coffee from Brazil. The grower’s cooperative, Association of Small Producers of Poco Fundo, is an amazing, dynamic group of farmers that has been working since 1985 to gain international accreditation for their work in organics and to be accepted on the fair trade registry. The group’s mission is to improve the social, economic and ecological conditions of the families of Poco Fundo, a small municipality of 15,000 people, located in the southern part of the state of Minas Gerais. This has required an amazing commitment of time, energy and money on the farmer’s part.

Moreover, Dean’s Beans is thankful for being a founding member of Cooperative Coffees, the first roaster’s cooperative created to buy direct, Fair Trade coffee from farmer coops, and make it available to any small roaster who wants to participate in the Fair Trade movement. They are also active members of the Fair Trade Federation, an international organization of dedicated Fair Traders.

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Located in Seattle, Washington, Theo Chocolate Company is the first and currently the only organic, Fair Trade Certified roaster of cacao in the United States, sourcing cacao from small farmers in the Dominican Republic, Ecuador, Panama, Ghana, Madagascar, Venezuela, and the Ivory Coast. Theo’s small team is guided by a passion for chocolate, care for the environment, and dedication to enriching the lives of everyone involved, including cacao farmers and chocolate lovers.

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The founder, Joseph Whinney, pioneered the supply of organic cocoa beans into the United States in 1994.
As true chocolate makers, Theo Chocolate takes carefully selected cacao from bean to bar in their own factory, roasting, blending and conching to coax out the distinctive flavor imparted by each growing region. The result is superb artisinally made chocolate with real integrity. Whether you enjoy the 3400 Phinney line of chocolate bars, each “kicked up” with something extra, or prefer the pure cacao interpretations of single-origin and blended Theo chocolate bars, you’ll surely find a very enjoyable tasting experience.

In addition to being ethically-driven, all-natural, and public-friendly, Theo’s offers deliciously inventive chocolate. Classic flavors include orange, mint, cherry-almond, and chili; whereas Theo’s fantasy flavors include Coconut Curry , Coffee and Vanilla, Nib Brittle and Fig Fennel Almond. There’s also the 3400 Phinney Bar (named after the factory address in Fremont), which is milk chocolate liquor mixed with toasted and salted bread bits sourced from a local bakery.

Jute and Jackfruit will be showcasing their fair trade and organic Indigenous Designs collection as well as elements of their Kelly Lane and feral childe collections at the event. All clothing is made from organic and sustainable fabrics, handcrafted, and ethically made. They will also present several of their recycled handbag collections such as Escama Studios, recycled soda pull tab bags and recycled candy wrapper bags.

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If you would like to join in on this event in Cambridge, MA email customerservice[at]juteandjackfruit.com to get on the guest list. The event is free. For more information you may also call 781-859-5232

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Cotton Incorporated Cashes in on Celebrity Endorsement

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Zooey Deschanel, star of the just-released film 500 Days of Summer, is the latest in a slew of celebrities to lend her voice to ad campaigns for Cotton Inc. The actress and chanteuse brings her trademark quirkiness to a commercial that showcases her own take on “The Fabric of Our Lives” jingle.

Deschanel is known for her eclectic, vintage-inspired fashion sense, which the Cotton ad cheerfully harnesses, seemingly to lend this cooperate conglomerate a little indie-cred. What’s troubling here is that cotton, often touted as “natural,” is produced with more harmful chemical pesticides than any other crop (see our recent post on organic cotton certification, and learn more at Organature.com). Having a lovely songstress chirp an upbeat jingle about it detracts from a major environmental issue. When Deschanel warbles “The fabric of our lives,” the appropriate enjoinder would be, “it’s full of pesticides.”

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But Cotton Inc. is no stranger to green-washing: see their “Give Us Green…But Make it Fashionable” summer 2008 ad campaign. These ads featured phrases like, “When it’s cotton, you’ll know it’s green (even if it’s pink)” and “Cotton. Style that comes naturally.” Nothing could be further from the truth.

From CottonInc.com: “Through our research, we’ve discovered that the same consumer who’s concerned with the state of the environment also places an even higher priority on fashion when purchasing,” states Ric Hendee, vice president, marketing services, at Cotton Incorporated. “We’ve developed these three new ads to convey that cotton has always been and continues to be the natural choice for fashionable, eco-friendly clothing.”

Now, Deschanel is not the only celebrity currently shilling for Cotton—country singer Miranda Lambert and R&B singer Jazmine Sullivan are also featured on TheFabricofOurLives.com. But Deschanel stands out from the pack due to her unique style and lifestyle choices. The actress dabbles in veganism (she recently issued an all vegan, gluten- and soy-free challenge to the cooks on Top Chef!), and animal-loving vegans tend to be environmentalists by default. Eating vegetarian is one of the easiest ways to go green, as it helps cut down on resources used to feed the rest of the world. It makes sense, then, that vegans also tend to care about issues like global warming and using eco-friendly textiles.

When it comes to clothing choices, however, veganism and environmentalism aren’t necessarily mutually exclusive. Vegans reject animal products in general, so that includes wool, silk and leather; fans of eco-fashion might tout some of these fabrics as earthy and natural, while a vegan is more likely to purchase a handbag or shoe made out of harmful PVC (polyvinyl chloride). We’ve discussed the growing vegan fashion trend here at Green Cotton before, and it’s a debate that needs more information exchanged on both sides of the issue. So just because Ms. Deschanel chooses to eat vegan does not mean she will always choose organic fabrics (even if the Cotton campaign leads us to believe that cotton was “green before it was even in style.”).

I’m not intentionally picking on Zooey Deschanel, because that would be hypocritical. Not everyone can afford to buy organic fashions, since natural fibers cost far more than conventional ones. As someone with many allergies and chemical sensitivities, I admit that 90% of my wardrobe is cotton; it has to be. But the conventional kind isn’t necessarily doing me and my sensitive skin any favors. I own a few organic garments and hope to collect more; I do try to offset my carbon footprint by shopping in vintage and thrift stores when I can. And someone like Zooey Deschanel is a major fashion inspiration who can afford to shop where and how she wants, and makes the perfect spokeswoman for vintage fashion. Imagine if she lent her voice to a campaign for authentically organic cotton? I look forward to seeing how Deschanel’s career unfolds, and hope that her future choices only positively impact the growing eco-fashion world.

Photosource: thefabricofourlives.com

Other sources used for this post:

Understanding GOTS organic cotton certification

Ecorazzi

Post By Erin Dale

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