Green Cotton

What do Lauren Hutton, Animal Planet’s Jeff Corwin, and Gossip Girl actress Tamara Feldman have in common? They all turned out to support eco-friendly fashion on the eve of New York’s Fashion Week. Fashion professionals, celebrities, and environmentalists alike united Thursday night to take a stand on the fashion front at the Be EcoChic campaign’s Global Launch Event.

Be EcoChic is an “earth friendly, fashion forward” initiative in partnership with the Sierra Club and created by innovative fashion luminaries and environmental leaders. What better way to showcase going green than with a New York fashion show? The event, held at the Milstein Hall of Ocean Life in the American Museum of Natural History, was hosted by Angela Lindvall, model, activist and co-star of Planet Green’s “AlterEco.”

Popular designers turned out fashion forward wares, all of which featured sustainable, low-impact or recycled materials. Leading names in mainstream fashion participated alongside leaders in eco-fashion, from Donna Karan (DKNY) to Rogan Gregory (Loomstate). There were plenty of celebrity walkers to please the crowd, including Lauren Hutton, Tamara Feldman, Dominique Swain and supermodel Alex Wek. Environmentalists got to be models, too, from Jayni Chase to Mary Richardson Kennedy.

“This campaign brings eco-lifestyle mainstream by raising awareness of how making small, meaningful changes can have a positive impact on the environment,” said host Lindvall. “To ‘be eco chic’ not only applies to your wardrobe but also to your state of mind.”

And for this campaign, being eco-chic means walking the talk: the campaign ensured the entire event was eco-friendly, offsetting its carbon emissions through donations to CarbonFund.org. No need to leave a big carbon footprint on the catwalk.

Lauren Hutton featured above photosource: Ecorazzi

Visit Be EcoChic, to learn more about the Global Launch Event. Learn about America’s oldest, largest and most influential grassroots environmental organization, at the Sierra Club .

For more pictures of the Be EcoChic fashion show, head to Organic Beauty View. To read more on the campaign, also visit The Fashion Spot.

Photosources: Top, ‘Be Eco Chic’ runway show, NY Fashion Week 2008 found at organicbeautyview.com Lauren Hutton, ecorazzi.com

Post By Erin Dale

Kenneth Cole pumps at Dig N’ Swap
By Erin Dale

With fall fashion looks hitting stores now, it’s tempting to pop into the Gap, H&M or Anthropologie and supplement your current wardrobe, even create a whole new one. Sure, if you’re craving something new, you can go eco and buy something organic from a more sustainable store. But before you go hunting for brand new pieces, take a peek at Dig ‘N’ Swap.

Trading clothes with someone is an easy way to clean out your closet and give yourself a whole new look. But if you don’t have a trendy friend nearby who’d let you raid her wardrobe, Dig ‘N’ Swap makes life a little easier. First, you gotta dig: find things in your own closet that you’re ready to part with; then take digital photos of them and upload them to the Dig ‘N’ Swap website. Next, browse until you find something you love. The site is simple to navigate: you can search by keyword or click on the type of clothing or accessory you need. You can also click on the brands listed, from DKNY to Prada. Place a bid using one (or all) of the items you’d like to trade. Then, if your bid is accepted, voila! You’ve successfully swapped. Now you can feel great about scoring new fashions without negatively impacting the environment.

That’s the mission behind Dig ‘N’ Swap: to put less strain on natural resources “by allowing an item to go through several lives.” So what are you waiting for? Ready… set… swap!

A few highlights from my “digging”:

“Like new” Anne Taylor heels

Marc Jacobs pink winter coat

Vintage black Prada handbag

Kenneth Cole black leather rosebud heels featured top.

Some good or bad news came out this week– depending on your perspective: Steve & Barry’s, retailer for low cost brands, filed for bankruptcy on Wednesday. Despite the ethical and environmental questions that many of us had in recent months (see Green Cotton’s Part I and Part II of the Cheapest Dress in the World), I must admit that I was shocked by the news.

Given their tremendous growth over the past two years (opening more than 200 stores) coupled with high profile draw of their celebrity lines such as Bitten by Sarah Jessica Parker, I was not under the impression that they were about to go under. Rather, I thought they were enjoying a price-driven surge amidst our economic downturn that would last for years to come. As a privately held company however, it appears we were not given the whole story until recently.

According to this weeks NY Times article and CNN reports, it appears that Steve & Barry’s may have miscalculated cash flow on a couple of fronts: 1) increasing lease costs (due to lapses in temporary landlord incentives put in place to incentize entry into resource-poor areas); 2) decreasing revenue from certain items such as the Jessica Parker dress (featured in Part I and Part II) associated with temporarily lowered prices; 3) high celebrity licensing fees and 4) all of the above combined, creating an inability to pay off immediate debts.

All these factors, combined with rising oil prices, tightening of credit markets and decreased retail vitality, create a sure-fire formula for a downward crash. Steve & Barry’s is not the first company to run into these problems.

Yet what is unique about Steve & Barry’s story for me, and perhaps some of you, is that the company’s downturn represents yet another example of conventional input-focused models (driven almost exclusively by price) failing to deliver over time. To me their story was inevitable, it just happened to be a lot sooner than I expected.

It is becoming increasingly apparent to me (as oil prices increase and ice caps continue to melt) that when businesses adopt environmental sustainability criteria and fair wage practices from the beginning of production to the storefront, a more sustainable business model is created, not only for our generation, but for generations to come. Even when this means passing some increased cost onto consumers, ultimately this is a good thing, since it creates a market based on “true costs” rather than partial or imagined ones.

The other benefit of increasing product cost (eg in the case of organic clothing), is that ultimately that means we will buy fewer dresses or other items for the season. Plus, we are more likely to appreciate the items more since we invested more in them and will likely not throw them away as quickly. By the way, 80% of garments end up in the landfill within a few years of their purchase (!).

On the other hand, countless companies are currently pioneering social and environmental programs that actually save them money over time and therefore do not lead to increased customer costs. For example, Patagonia, Stoneyfield Farms, Eileen Fisher, Seventh Generation, Timberland, the list goes on….have all proven in one way or another that environmentally sustainable practices (recycling programs, renewable energy investments, waste management, organic fabric sourcing) can all be profitable - in addition to sustainable. See Stirring it Up by Gary Hirschberg for more details. (By the way, I just finished reading that book - and it is great, highly recommend it!).

By creating more holistic business practices that factor in natural resources which are not finite as well as human resources, the fabric of global communities, perhaps our companies will stay in business longer too. Margins may be higher and we may simultaneously create stronger linkages between the land we cultivate, the workers and artisans that produce our goods and those of us who buy them.

May the Steve & Barry lesson be one that others learn from in carving their path into the retail future.

Photosource top: Mark Lennihan/Associated Press as seen in The NY Times

Photosource below: Tony Ciola for the NY Times also noted in Green Cotton post on the Cheapest Dress Part I

By Brit

I’ve been reading volumes of information about dyes, synthetic and natural, in the last few weeks and I’m horrified at the pollution and devastating health issues caused by several popular synthetic dyes. I am also saddened to learn of limitations on environmentally friendly natural dyes. It’s enough to make a girl contemplate wearing only undyed fabrics from now on. If only that didn’t mean beige.

I have light brown hair, and skin the color of milk that I gave up trying to tan long ago. And while I love Lily Cole, Keira Knightly and Dita Von Teese for being living proof of the ability to look gorgeous and pale, a wardrobe that’s almost the same color as my skin is going to make me look like a filing cabinet from The Office rather than Scarlett Johansen.

So let’s leave the all-beige outfits to Calvin Klein devotees and Dunder Mifflin Paper Company employees, and consider our colorful options. Thankfully, many designers are using natural dyes in an environmentally friendly manner, and synthetic dyes, while still being far from an ecological alternative, are becoming somewhat greener.

Synthetic dyes have two main areas of concern.

• Many synthetic dyes are highly toxic to dye workers, and may cause adverse health effects to those who wear dyed clothes.
• Dye factories are very polluting. Dying involves vast quantities of water, and dyeing processes usually waste a large proportion of the dye. The water containing the waste dye – dye effluent - is highly problematic. Dye can be chemically removed from the effluent, cleaning to the water to a government-approved standard, and the factory then dumps the water into a river. But quantities of dye still enter the waterways. And there is still the problem of disposing of the sludge of waste dye removed from the water. Research to treat dye effluent with fungi, bacteria, and other organic methods is in it’s infancy, but may eventually help to deal with the waste dye pollution problem.

Here are some ways to buy clothes dyed with greener, less polluting, synthetic dyes.

• Buy European. Europe has banned a number of known carcinogenic azo dyes. Clothing manufactured or sold in Europe can’t be dyed with any of those dyes.   British boutiques like Fashion-Conscience, Equa, and Adili shine with gorgeous and ethical pieces. If only the exchange rate didn’t make me weep! I’ve been resisting this season’s maxi dresses, on the basis that I would look like a walking tent, but I admit defeat in the face of this white maxi with a wood bead neckline from Adili. Trapeze dresses, wide leg jeans and more high fashion looks abound at Fashion-Conscience: forget beige with this intense azure blue embroidered shirt.  As well as women’s clothes, Equa sells darling baby gear such as this raspberry colored dress with animal appliqués.

• Avoid dark colors. The most harmful dyes are often the darker colors. Black wool dye often requires a toxic chromium mordant. The most inexpensive dark blue, brown and black cotton dyes are usually sulfur dyes, which have corrosive, highly toxic sulfur compounds as by-products. Cheap, dark colored cotton is bad.

• Avoid Azo Dyes. A large number of azo dyes are carcinogens, or are formulated from carcinogenic chemicals. Scientific consensus seems to be that the final dye product is safe to wear, but there have been incidences of a “safe” dye reverting back to a carcinogen in the body. Imagine that a baby chewing on her bib or sleeve will be ingesting dye.

• Low Impact, Fiber Reactive Dyes are those which bond very tightly to the fabric, with a high take-up rate of dye by the cloth. In this process, more dye binds to the fabric, less is wasted in the factory dye bath, so there’s less waste dye to end up in a river. Still synthetic, still petro-chemical based, but their improved permanence – the dye actually becomes part of the fiber – means that your baby can chew on a Zee Spot organic, low impact dye baby onesie more safely.

Currently, there are no true environmentally friendly synthetic dyes available, and natural dyes, used considerately, are the only true green option to dye clothing.

Natural dyes have limitations, especially that only so much can be manufactured before the scale of production begins to adversely effect the environment. The solution has to involve genuine environmentally friendly synthetic dyes. Supporting designers who use low-impact dyes and non-azo dyes will send a message to chemical companies that yes, we do want, and yes, we will buy eco-friendly dyes, so please keep researching and working to make your products cleaner, less polluting, and less toxic.

Photosource top: The Synthetic Dye Collection by Rose Madder www.micro.magnet.fsu.edu/micro/gallery/dyes/dye3.jpg

I just came across this site and am really psyched about this company. They appear to be very green and VERY hip with an edge on comfortable, stylish wears for the women on the run. While I must say their website got me from the beginning, I am now reading their ‘ABOUT’ section closely and noticed that they say their collection is made from 95% certified organically grown fibers, primarily bamboo. So, I now realize that there is a problem with that statement - bamboo is NOT certifiable organic because the process of turning it into bamboo is non-organic (it turns it into a synthetic fiber, like rayon).

So I guess I am going to have to take my enthusiasm down a notch, but I do give them a 10 on style. For a glimpse at their runway collection and their site.

Photosource above: http://web.mac.com/chryswong/THEBATTALION/HOME.html